Introduced the elegant, casual series for women at Baselworld 2019

The connected watch brand VELDT Inc. (HQ : Shibuya-ku, Tokyo, CEO Jin Nonogami) is exhibiting its latest model at Baselworld 2019, the world’s largest watch and jewellery show, opening on the 21st of March (Thu). VELDT is announcing the launch of “VEGA Series”, which is the second series from the VELDT LUXTURE collection, connected watches that tell information through lights and vibrations.



VELDT has released all the watches as unisex, and the latest model “VEGA Series” is its first product to be created for women, with the detailed design and materials. A black model from “VEGA Series” completes a sophisticated look on both men and women, regardless of gender.

The dial’s soft color is the same color as the matching leather strap. The pieces are delicately manufactured so that you can wear it for any scene, whether it is a casual event or a fancy dinner. You will find the one and only that fits your style.


Select Essential Features that Suit You Best

By using LUXUTRE app and connecting your smartphone, VELDT LUXTURE tells you information and notifies you of alerts, calls and messages in a form of 24 different colors displayed on the dial. For example, you can customize the functions of your LUXTURE like the set of four shown below.

There are other features you can set for your own LUXTURE, such as “Remember Now” and “Street Art” to name a few. With “Remember Now”, you can log places you find on a map with pressing a button of LUXTURE. “Street Art” shows you the direction of wall paintings and cool graffiti within a certain distance that you choose from your current location. More features are going to be added and updated in the near future.


“VEGA Series” Details



VELDT LUXTURE is a new connected watch that recreates and organizes relaxing time for people today. It was inspired by the idea of “LIGHTS, RATHER THAN WORDS”.

Apart from the traditional smartwatches that display a variety of digital data on the faces, VELDT LUXTURE looks like any high-end analog watch. VELDT FLARE, the built-in indirect lightings on the watch face, elegantly displays your notifications, whether it’s from the people who are most important to you or daily lifestyle information such as your next appointment or the weather forecast. Instead of bright lights, we find comfort in the radiance of soft lights like a warm fireplace flare, sunlight that shines through the leaves of a tree, twilight, and moonlight.

In addition, LUXTURE will be compatible with “Riiiver”, an IoT platform Citizen Watch Co. is releasing this coming summer. On “Riiiver” and “LUXTURE app”, you can add new functions to the platform and evolve it as you like, a powerful tool of limitless creativity.
The name LUXTURE is a mix of LUX and FUTURE, the two words indicating the major characteristics of VELDT product.

<The First Series “ALTAIR”>

ALTAIR, the exquisite first series from VELDT LUXTURE collection, comes out on the 1st of April (Mon).


Baselworld 2019

Dates: March 21st, 2019 (Thu) to 26th (Tue)

Location: Hall 1.1, Stand E11, Baselworld 2019, Messe Basel, Messepl., 4058 Basel

Official Website:https://www.baselworld.com

VELDT’s Page on Baselworld Website:https://www.baselworld.com/en/brands/132307/veldt-inc



Founded in the Summer of 2012, VELDT Inc. develops and provides IoT products and services with the theme of “CONNECTED & BEAUTIFUL”. VELDT is specialized in products like watches, which appeal to the sense of beauty, and manages the whole process from the production of analog, precision pieces to the development of software and system. It is truly fascinating to experience beautiful, connected products and “Time and Lifestyle” they initiate. VELDT’s goal is to become an innovation company, where positive spirals in life start.

Location: 5-18-10 Jingumae, Shibuya-ku, Tokyo Exa Space 2-D

Representative: CEO Jin Nonogami

Foundation: August 1st, 2012

Business Description: Development, production and sales of IoT devices, software and services, healthcare solution development, and consulting and IoT services operation.

Company Website:https://veldt.jp/