VELDT unveiled the newest model that displays messages from only your most important senders

Premium Smartwatch from VELDT unveiled the newest model that displays messages from only your most important senders
~Kyoto Denim collaboration sports model in Matt Black ~

TOKYO – VELDT, Inc (Head office: Setagaya-ku, Tokyo   CEO Jin Nonogami) that develops and brings various IoT products and services to the global market has announced that they will be adding a new series to their popular analog-type smartwatch, VELDT SERENDIPITY. The new model will premiere at the world’s largest watch and jewelry exhibition, Baselworld2016 starting from March 17th, 2016 in Basel, Switzerland.

VELDT SERENDIPITY is a smartwatch made in Japan that attains the underlying tone of an analog watch with a design that blends into the occasion, be it a business or a fashionable outing. The exquisitely designed wrist watch comes with subtly placed LED lights and a small display on the face of the watch, providing synched information from your smartphone intuitively and beautifully. The watch was designed to reduce digital stress for people that were overwhelmed and felt a lot of time was being wasted by the excessive information on their smartphones.

With the concept of “creating time away from the smartphone screen”, the newest model comes with the unique MIP (Most Important Person) function that limits the messages displayed on your smartwatch to people pre-registered for display.  More free time to look around but still feel connected to the important people and information in your life, that is what we have designed. Also from this model, the watch will be available for both iOS and Android(ver 5.0 or later) operating systems.







About the New Models

Kyoto Denim collaboration model:
Created by a long-established kimono manufacturer in Kyoto, Kyoto Denim is a denim brand that brings the art of Kyo-Yuzen and denim jeans together. Each and every pair of jeans is handmade by a skilled kimono dyeing craftsman to give it authenticity and beauty. This time, Kyoto Denim and VELDT teamed up to bring time tested traditional art and innovation together. A collaboration that combines analog and digital in a whole new way. The Night Blossom model comes with a watch band custom designed and dyed by hand with cherry blossoms. The Indigo Sky model comes with simple denim made watch band.

VELDT SERENDIPITY Model V : 168,000JPY (w/o tax)
Night Blossom – Dark : VSV04DD-DBL1
Night Blossom – Light : VSV04DL-DBL2

VELDT SERENDIPITY Model C : 58,000JPY (w/o tax)
Indigo Sky : VSC04DM-DBL0








Matt Black sports model:
In response to overwhelming requests since the release of VELDT SERENDIPITY, this new model will come with a stylish rubber watch band.
With Matt Black as the base color, a choice of Red or Orange color is available to give flare to this sports model.

VELDT SERENDIPITY Model R : 108,000JPY (w/o tax)
Black Horse – Red : VSR04BR-RBR1
Black Horse – Orange : VSR04BO-RBO1








A prototype of this new model will be on display at the Isetan Shinjuku Store Men’s 8th Floor.

From Feb 17th (Wed) to Mar 1st (Tue): Isetan Shinjuku Store Men’s 8th Floor Residence

We are committed to develop products and services that are both design conscious and functional, to rebalance the daily lives of today’s people excessively engaged to their smartphones. We support the lifestyle of the smart and energetic.

VELDT Inc. was established in 2012 head quartered in Tokyo as a wearable and IoT product brand. In the age of high digital stress, we develop products and services that enrich our lives in a whole new way.

Questions regarding this press release :
Contacts: Koya / Kuroki
TEL : 050-5824-3760/090-4736-5965 FAX: 050-5824-3760